Marketing

The HDH takes care of the wood industry's marketing. Among users and consumers, the numerous valuable brands and companies in the industry stand for whole product types. Communicating good arguments for building with wood, or repositioning a traditional product such as veneer in a changing competitive environment are tasks for the HDH's marketing team. With its marketing communication resources the association helps companies to gain market shares and to promote sales of their products.

The internet plays an important role in industry marketing. The online editing team of the HDH, which is organised like a professional agency, has lots of experience in designing modern websites and in social media management. The onliners of the HDH develop content strategies, do digital PR and organise joint advertising campaigns of interest groups of the wood industry on the internet.

A special feature within the wood industry are the "FertighausWelt"-show house exhibitions with five locations throughout Germany. This is the most important sales instrument of the off-site construction industry and is also run operatively by the industry association directly from Bad Honnef.